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Dawn Bjork Buzbee
The Software Pro®
Microsoft Certified Trainer (MCT)
Certified Microsoft Office 2010 Specialist (MOS 2010) Master Instructor
Certified Microsoft Office 2007 Specialist (MOS 2007) Master Instructor
Microsoft Certified Application Specialist (MCAS) Instructor
Certified Microsoft Office Expert
Certified Women's Business Enterprise (WBE)
(303) 699-6868
Dawn@SoftwarePro.com
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Understanding Color Leads to Better PowerPoint PresentationsColors can be used to draw upon inner/hidden emotions or send silent messages. PowerPoint provides a great deal of flexibility in selecting colors for the background, text, and other elements. When choosing colors also evaluate: - Contrast
- Audience & goals
- Tone or theme of presentation (business, personal, conservative, playful, informative, persuasive, etc.)
- Company or organization color scheme
| Color | Emotion/Message | Red | Stimulates and evokes anger, passion, power, energy, action; warmth, love, danger, boldness, excitement, intensity, aggression. | Yellow | Indicates caution, brightness, warmth, mellowness, positive meaning, imagination, optimism, and cheerfulness; attention-grabbing, comfort, liveliness, cowardliness. | Blue | Can relax, calm, indicate maturity, and evoke trust, tranquility, or peace; professionalism, confidence, security, loyalty, reliability, honor, boredom. | Purple | Projects assertiveness or change. Often used as a sign of magic, wisdom, mystery, royalty, richness, spirituality, elegance, artificial, or power. | Orange | Can indicate high energy or enthusiasm, excitement. Has recharging power and sometimes stimulates positive thinking; cheerfulness, warmth, expansive, flamboyant, low cost, affordability. | Brown | An earth tone that creates a feeling of stability, wholesomeness, strength and support; relaxing, confident, casual, reassuring, earthy. | Green | Evokes nature, rebirth, creativity, positive image, moving forward, growth, financial success, or prosperity; durability, reliability, environmental, luxurious, optimism. | Black | Represents absence/lack of color. Creates sense of independence, completeness, and solidarity. Often used to indicate formality, elegance, sophistication, strength, financial success, seriousness, illegality, depression, death, or heaviness of the situation. | Gray | Conservatism, traditionalism, practical, staid, reliability, intelligence, serious, dull, uninteresting. | White | Cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility. |
The above associations are not universal and can vary depending on the country and the culture and experiences of the audience members.
© Dawn Bjork Buzbee, MCT, The Software Pro®
Dawn Bjork Buzbee
is The Software Pro®
and a Microsoft Certified Trainer (MCT) as well as a certified Microsoft Office
Specialist (MOS) Master Instructor, certified Microsoft Applications Specialist
(MCAS) Instructor, and a certified Microsoft Office expert. Dawn shares smart
and easy ways to effectively use software through her work as a software
speaker, trainer, consultant, and author of 6 books.
This article and
more can be reprinted at no charge in your publications and website with
copyright and attribution.
>>Learn
more about how easy it is to share these valuable tips, tricks, and techniques.
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| Most PowerPoint templates include 3-10 different color schemes to give your presentations a custom look. |
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