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Microsoft PowerPoint:
T
he Power of Color

Understanding Color Leads to Better PowerPoint Presentations

Colors can be used to draw upon inner/hidden emotions or send silent messages.  PowerPoint provides a great deal of flexibility in selecting colors for the background, text, and other elements.  When choosing colors also evaluate:

  • Contrast
  • Audience & goals
  • Tone or theme of presentation (business, personal, conservative, playful, informative, persuasive, etc.)
  • Company or organization color scheme
ColorEmotion/Message

Red

Stimulates and evokes anger, passion, power, energy, action; warmth, love, danger, boldness, excitement, intensity, aggression.

Yellow

Indicates caution, brightness, warmth, mellowness, positive meaning, imagination, optimism, and cheerfulness; attention-grabbing, comfort, liveliness, cowardliness.

Blue

Can relax, calm, indicate maturity, and evoke trust, tranquility, or peace; professionalism, confidence, security, loyalty, reliability, honor, boredom.

Purple

Projects assertiveness or change.  Often used as a sign of magic, wisdom, mystery, royalty, richness, spirituality, elegance, artificial, or power.

Orange

Can indicate high energy or enthusiasm, excitement.  Has recharging power and sometimes stimulates positive thinking; cheerfulness, warmth, expansive, flamboyant, low cost, affordability.

Brown

An earth tone that creates a feeling of stability, wholesomeness, strength and support; relaxing, confident, casual, reassuring, earthy.

Green

Evokes nature, rebirth, creativity, positive image, moving forward, growth, financial success, or prosperity; durability, reliability, environmental, luxurious, optimism.

Black

Represents absence/lack of color.  Creates sense of independence, completeness, and solidarity.  Often used to indicate formality, elegance, sophistication, strength, financial success, seriousness, illegality, depression, death, or heaviness of the situation.

Gray

Conservatism, traditionalism, practical, staid, reliability, intelligence, serious, dull, uninteresting.

White

Cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility.

The above associations are not universal and can vary depending on the country and the culture and experiences of the audience members.

© 2004 by Dawn Bjork Buzbee

Dawn Bjork Buzbee is The Software Pro® and a certified Microsoft Office Expert, Certified Microsoft Applications Specialist (MCAS) Instructor, and a certified Microsoft Office Specialist Master Instructor. Dawn shares smart and easy ways to effectively use software through her work as a software speaker, trainer, and consultant. Discover more tips, tricks, tools, and techniques at www.SoftwarePro.com.

This article and more can be reprinted at no charge in your publications and website with copyright and attribution. >>Learn more about how easy it is to share this useful information.

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Most PowerPoint templates include 3-10 different color schemes to give your presentations a custom look.
 
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